Anand Mahindra shared his excitement about a unique event called ‘Idli Premier League’ (IPL), which is currently underway in Chennai. Unlike the popular Indian Premier League cricket tournament, this IPL is all about Idlis.
The event is being organised by Geetham Restaurants, a chain with several outlets across Chennai, as a fun and engaging way to promote their brand and offerings. It began on March 22 and will continue until April 7. Customers can participate in various activities and challenges related to idlis, including tasting contests, fastest eater competitions, and more.
Mahindra’s post praised the creative approach to marketing taken by Geetham Restaurants, stating that he had already secured his “season tickets” for Sunday Idli home delivery. His post garnered significant attention, with over 70k views on LinkedIn alone.
“There’s no stopping Indian creativity in marketing. This ‘IPL’ gets the highest ratings on a Sunday morning. I’ve reserved my ‘season tickets’ for Sunday Idly home delivery. Let the games begin,” reads the caption.
Take a look:
The Indian Premier League (IPL), also known as the TATA IPL, is a Twenty20 (T20) cricket league held annually in India. Founded by the BCCI in 2007, the league features ten city-based franchise teams.
Source Agencies
